What they do:
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Knowledge

Arts and Humanities
  • English language
Business
  • customer service
  • management
Engineering and Technology
  • computers and electronics
Math and Science
  • arithmetic, algebra, geometry, calculus, or statistics

Skills

Basic Skills
  • reading work related information
  • listening to others, not interrupting, and asking good questions
Problem Solving
  • noticing a problem and figuring out the best way to solve it
People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it

Abilities

Verbal
  • communicate by writing
  • read and understand what is written
Ideas and Logic
  • make general rules or come up with answers from lots of detailed information
  • use rules to solve problems
Math
  • choose the right type of math to solve a problem
  • add, subtract, multiply, or divide

Personality

People interested in this work like activities that include ideas, thinking, and figuring things out.
They do well at jobs that need:
  • Integrity
  • Analytical Thinking
  • Attention to Detail
  • Initiative
  • Dependability
  • Achievement/Effort

Technology

You might use software like this on the job:

Analytical or scientific software
  • Minitab Hot Technology
  • Provalis Research Simstat
Data base user interface and query software
  • Microsoft Access Hot Technology
  • Structured query language SQL Hot Technology
Information retrieval or search software
  • Factiva
  • LexisNexis Hot Technology

Education

Education: (rated 4 of 5)
bachelor's degree or
master's degree
usually needed

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